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Hima Patel is a Consumer and Market Insights Manager with a wealth of experience working in the global gaming and e-commerce sector.
She currently manages the Consumer Insights and Market Analysis needs for Gomes’s, working across all brands such as Jackpot joy, Virgin Games and Sun Bingo looking at market trends to help develop the business as a whole, and understand the customer and target customer to translate their needs to business actions.
Prior to this, she headed up the Market Research and Insights Team across EMEA and APAC for a Silicon Valley based mobile gaming company Kebam, the market leaders in Free to Play games including Warner Bros titles such as The Hobbit and Marvel Contest of Champions. This involved delving into the current and future of mobile based gaming across these geographies and the likely impact on consumer spending habits. She helped to launch games and brands across strategic markets and ensured the adoption of a customer focused approach.
She has worked in Luxembourg, Berlin, New York and San Francisco and is currently based in London. She has contributed to Women in Gaming events in Berlin and blogged about the role of consumer insights in tech.
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